INK PUBLIC RELATIONS

What do you do when you have secured coverage for your client in newspapers across the country via the Associated Press; scored hits in top-tier publications such as USA Today, CNN.com, San Jose Mercury News, BusinessWeek, Forbes.com and MSNBC; achieved visibility on broadcast outlets nationwide and garnered prestigious industry awards from the likes of PC Magazine? You take it to the streets. In search of reaching untapped audiences via non-traditional PR methods, INK is recruiting a few good foot soldiers to join the magicJack army.

Your mission will be to raise awareness of our client’s namesake device via a guerilla marketing campaign. By stretching the limits of creativity, you will execute “anything but ordinary” tactics to raise awareness of the magicJack among key audiences (young, hip, cool types). How fun is that? And at the end of it all, you get to put lots of “hot buzzwords” (social media, viral marketing, blogosphere, etc.) on your resume. Check out the job description below and send the resumes in!

But first, check out this classic clip from the Bill Murray classic, Stripes. When I think of creativity and the Army…it’s Stripes.

Stripes
I love it when he says, “RAAAAZLE DAAAAAZLE”!

INK PR – magicJack army
The magicJack army is an internship program at Austin-based INK Public Relations (www.ink-pr.com which will raise the noise level around the magicJack communication device in ways that traditional PR methods could not. Interns will be chosen based on their creativity, independence, and understanding of marketing communications to participate in a summer program.

Job Description
8 to 10 hours a week
Conduct guerilla marketing plan with guidance and preparation help from INK PR
Contribute to campaign with individual ideas for stunts, tactics and outreach
Implement campaign and monitor results
Conduct local events and stunts to raise awareness of magicJack among key audiences
Provide detailed documentation of all aspects of campaign

Job Requirements
8 to 10 hours per week
Ideal candidate will be a Jr. or Sr. at the University of Texas, Austin with a desire to establish hands-on experience within the field of Marketing/PR
Preferred College: Communications or Business
Interest/experience with marketing/PR a plus
Candidate must be self-motivated and willing to set and meet personal deadlines and work with little direct supervision
Candidate will be creative with excellent verbal and written communication skills
Excellent organizational skills, attention to detail, high energy level and ability to manage and monitor multiple projects/deadlines required

Interested applicants please submit resume to Adrienne Huebner at adrienne@ink-pr.com