INK PUBLIC RELATIONS

Turning five rocked. Seriously, five-year-olds get to do all sorts of things four-year-olds don’t…like, um, go to school. Kindergarten is the ultimate rite of passage. In fact, you learn everything you need to know in kindergarten. You learn to share, be independent, help others, grow and be successful. The first four years of your life are essentially dedicated to learning how to walk – but then when you get those five candles on your cake, all of a sudden you are out the door running.

In January, we got our fifth candle – INK PR is now a fully functioning five-year-old with all the exuberance and excitement of any kindergartener on their first day of school. We’re evolving from a small boutique agency with the top-notch traditional PR skills of the most seasoned veteran to a true collective of five creative professionals with the savvy to not only write the press release, but also know when to not (and more and more often the answer is to not – sounds like a future post topic).

Our director of new media, Blair Poloskey, has chronicled many of her experiences in the PR world at her blog Really? This is my job? since June of 2007 (she was always an advanced child) – but the rest of us were waiting to be pushed out the door, onto the bus, into the school – waiting to be ready. And now that we are five, stand back. We have A LOT to say and Fresh INK is where we are going to say it.

Our one word mission statement for this blog is “empower.” We want to empower our clients to run their programs efficiently, yet effectively. We want to empower ourselves to get out of our own heads and learn something new. We want to continue to empower each other to do the best job, everyday, and have fun while we’re doing it. My personal goal in my writing for this blog will be to empower our industry to do a better PR job for itself.

To that end, I direct you to Jennifer Willbur’s guest post on Sarah Evan’s blog, PRSarahEvans.com, Don’t be a PR Geezer. She poses five (hmmm, five – how fortuitous) questions that EVERY PR pro should consider, and encourages us all to get with the program of using social media technology to have conversations with your audiences. Well, HELLO AUDIENCE. We couldn’t agree more and therefore we are wholeheartedly embracing blogging with Fresh INK – we are getting with the program.

We, all five (seriously, it just won’t end) of us, hope you enjoy it!